The Great Exchange Initiative with Marc Jacobs Beauty

Running out of mascara? The timing’s never been better thanks to Marc Jacobs’ The Great Exchange Initiative.

On the 3rd and 4th of November 2018, head down to Sephora ION and bring any old mascara you have to exchange it for a brand new deluxe sample-sized Marc Jacobs Beauty Velvet Noir Major Volume Mascara!

Only 500 mascaras are up for grabs, so fastest hands first! If you’re a Sephora Member and you decide to start purchasing yourself a full-sized product (after trying the sample), you’ll also be able to redeem more points than usual. I mean, who doesn’t love a freebie right?

The Marc Jacobs Beauty Velvet Noir Major Volume Mascara lengthens and volumises your lashes with just one coat, to give you a fashion-forward faux lash look. The creamy waxes and gels in this mascara deliver instant volume and smudge-free eyelashes – the curved profile of the brush coats a generous amount of product to give the centre of your lashes a plush look, while the tips remain fine and defined.

According to a test, The Velvet Noir delivers three times the volume after the first application and 18 times the volume after the third application!


Besides being a sucker for freebies, I also love getting sample-sized beauty products! It gives me the chance to see if the product and its formula suits me before putting my money into it. It’s amazing what Marc Jacobs is doing with The Great Exchange Initiative, giving us the opportunity to try their bestselling mascara, while throwing out our old ones. You won’t want to miss such a great opportunity, so make sure you’re the first 500 in the line!

Lots of love,

‘Alyaa

'Alyaa Iman Imran

Hey there, I’m ‘Alyaa! Known as the loyal Swiftie by most and hopeless romantic to others — I’ve watched The Holiday way too many times to keep track. I have a deep-rooted love for baking, specifically cakes and brownies. If I’m not doing that, I’m either playing with my baby nieces and nephews, re-watching Gilmore Girls, or scouring the net for cute (and sometimes unfortunately expensive) stationery.

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