5 Reasons To Shop At Robinsons The Heeren

Shopping at Robinsons The Heeren has never been better! This month, Singapore’s very own departmental store is introducing some incredible new features and products that are bound to tug at your heartstrings (and purse strings)! From a fragrance bar to exclusive fashion collections from brands such as FILA and D-Antidote, there’s a lot – and trust us when we say a lot – to be excited about.

1. The Fragrance Bar


First up, the new, luscious fragrance bar! Beauty experts will help you find your signature fragrance from an extensive range of brands like Memo, Maison Francis Kurkdjian, Annick Goutal and more. If a gift is what you’re looking for, you’ll be pleased to know that personalised gifting services are offered here too!

2. The Jewellery Bar

At the new jewellery bar, shop all at once for fine and costume jewellery designs from Karl Lagerfeld, Carat London and more. Pick from gold-plated silver pieces or semi-precious gemstones – there’s a lush range just for shoppers to choose from!  

3. Exclusive Brands & Collaborations

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Besides changes to its store features, Robinsons will be welcoming exclusive brands and collaborations to its racks. Fashion brands Defend Paris, Blend, and Hobbs will be bringing their contemporary styles to our sunny shores, whilst Indonesian jewellery brand Aidan and Ice will also be offering their unique pieces.

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At The Heeren, you can expect to find the exclusive Fila and D-Antidote’s Seoul Posse collection – a retro, hip-hop line inspired by musical street style icons Hyun Jin-young and London Posse. Pras The Bandit is also back for its second collaboration with Robinsons, which captures the streetwear aesthetic of the brand and its DIY ethos.

4. The Cosy Bedshop

Another feature set to be a favourite is the reimagined bedshop! Because let’s be honest, we can never have enough sleep. The new bedshop is designed to reflect an actual bedroom, so the experiential lifestyle concept space will help you find the perfect bed for you and your home!

5. Brand New Homeware Collections & Brands


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And of course, you’ve got to glam up your home with timeless homeware from Greengate’s Gate Noir collection, exclusive to Robinsons The Heeren. And since no home is complete without a delicate scent, shop a new home fragrance from the store’s latest brand addition – ONNO. The luxurious handmade candles are inspired by Tanzania’s rich colours of its nature, and the intense fragrances that fill the air. Made in Belgium, the candles are the next must-have for every home not just to make it smell pleasant – but to add on to the decor.


Whether you’re looking to decorate your home, update your wardrobe, or find a signature fragrance, Robinsons has got it all under one roof. Happy shopping!

Lots of love,


'Alyaa Iman Imran

Hey there, I’m ‘Alyaa! Known as the loyal Swiftie by most and hopeless romantic to others — I’ve watched The Holiday way too many times to keep track. I have a deep-rooted love for baking, specifically cakes and brownies. If I’m not doing that, I’m either playing with my baby nieces and nephews, re-watching Gilmore Girls, or scouring the net for cute (and sometimes unfortunately expensive) stationery.

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