Sensodyne True White Style
Three posts back I talked about an exciting campaign that I've embarked on for Sensodyne True White - a brand new gentle whitening toothpaste for sensitive teeth. I shared Behind-The-Scenes images of the photoshoot I did for this campaign in my last post, and here's revealing the final images!
Shot by acclaimed photographer Russel Wong, Rachel and I worked with Russel and his team on two concept-ads: One of them features Rachel and I "fighting" Wu Xia (Chinese Sword Fighting) style, albeit less-violent with us using pillows instead of swords. The second concept features us as Ice-Queens on a sleigh, being pulled by a team of fluffy white kittens (no kittens were harmed during the shoot!).
Subverting these at-first-thought intimidating scenes (engaging in Wu Xia/ being an Ice Queen) by introducing soft, gentle elements like pillows filled with feathers, or adorable darling kittens, the whole True White Style campaign aims to promote the strong-yet-gentle effect the Sensodyne True White toothpaste has on your teeth. The toothpaste aims to whiten and combat sensitivity simultaneously, so while it's tough on plaque, it's also gentle and ensures those with sensititve teeth are protected as well!
Kudos to the amazing Sensodyne team, the wonderful people at Vertic, the film crew at the shoot, Russel and his team, and Rachel for making this campaign work! Major shout-out also goes to our digital imager for digitally producing the scenery you see in the images above.
Oh, and you get to vote which image is your favourite by heading down to the Sensodyne True White Style website, 20 lucky voters will go home with a Sensodyne hamper! Good luck! (: