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15 April 2014

Heartbreak Dream








Today's Outfit: 
Kimono: The Tinsel Rack
Tank Top: River Island
Skirt: Zara
Necklaces: By Invite Only
Shoes: Jeffrey Campbell  
Photography: Amanda Wong
Editing: Me

I love early morning sunrise shoots with my love Amanda, even though it exhausts us out completely because we usually have to wake up at 5am to catch the morning sunlight. Hitherto, I think we've caught at least 60 sunrises together, talk about dedication. Nature is Amanda's strongest element and I'm always so amazed by what she's able to produce whenever we shoot at nature-themed locations.

Speaking of Amanda and I, thank you to everyone who came down for our fashion blogging and fashion photography workshop I Want A Fashion Blog, the turnout was so positive and encouraging, Amanda and I enjoyed sharing our insights and "secrets" with all of you who attended. A proper thank-you post with photos and a video of the event is scheduled in the upcoming weeks, so stay tuned for that!

In the meantime, a short announcement from the tiny administrative department in my brain: I'm crazily swamped with end-of-semester assessments and assignments from school, so I would like to request for everyone to be patient with emails for those who have dropped me one! I have received them and I will reply to them once I've cleared some major essays. Sending all my love and thank you for your patience! 

Today's outfit features a The Tinsel Rack Kimono Floral Shrug, perfect for the Coachella season happening right now?

Love,
Drea

08 April 2014

I Want A Fashion Blog





I WANT A FASHION BLOG - a fashion photography and fashion blogging workshop by notable fashion photographer Amanda Wong and I - is happening in just a few days! Amanda and I are really excited about hosting Singapore's first ever fashion blogging workshop, and we'd very much like for you to join us as we share with you our photography and blogging secrets!


ABOUT THE WORKSHOP

I Want A Fashion Blog! is a workshop on fashion blogging, fashion photography, and social media marketing by Andrea Chong and Amanda Wong. To know more about us and our qualifications, click here. It will be held on 12 April 2014 at *SCAPE's The TreeTop and there will be 2 sessions for you to choose from:

Session 1: 10am - 1.30pm
Session 2: 3pm - 6.30pm 
To sign up, click here!

The workshop will cover the following topics:

Fashion Photography
  • Equipment to use
  • Shooting under natural light
  • Shoot considerations
  • Editing on your computer
  • Editing on your smartphone
Fashion Blogging
  • Where to host your blog
  • How to kick-start your fashion blogging career
  • Dos and don’ts of blogging
  • What Public Relations firms are looking for in bloggers
Social Media Marketing
  • How to market your blog and social media
  • How to gain followers on social media
Fashion and Beauty
  • Latest trends of Spring/ Summer 2014
  • Best makeup tips and tricks for photoshoots


VALUED SPONSORS AND PARTNERS

We are blessed to have the following sponsors and partners on board. Read on to find out how they are involved in our workshop. There will be tons of goodies kindly provided by our sponsors and partners for all who sign up for the workshop!


*SCAPE is IWAFB's our official venue partner. *SCAPE Co. Ltd is a non-profit organisation with its mission and vision rooted in support of youth, talent and leadership development. The organisation aims to facilitate youth-oriented programmes and support within various communities of youth interest. The youth of today will be inspired and empowered to DREAM IT AND LIVE IT at *SCAPE!

Benefit Cosmetics Singapore - we are blessed to have international beauty and makeup powerhouse Benefit Cosmetics as our official makeup partner. An esteemed makeup artist will be at the workshop to share makeup tips and tricks best suited for photoshoots. All participants will walk away with a goodie bag filled with Benefit Cosmetics goodies as well! 
Camera Rental Centre - Camera Rental Centre (CRC) is a Singapore-based one-stop centre for all your Camera/ DSLR/ Lens/ Video/ Studio Rental needs. Amanda, Lenne, and I have always turn to them whenever we need to rent specific lenses for our shoots for they offer top-notch service and their rates are really affordable. CRC has kindly sponsored some amazing prizes for a giveaway to be held during the workshop, all participants will also go home with CRC vouchers to kick start or ignite your passion for photography!
The Pixie Box - The Pixie Box (TPB) offers Wedding Planning/ Event Design & Styling/ Floral Design Services/ Tiffany Chair Rental/ Wedding Styling & D├ęcor/ Rental of Wedding Props services. TPB will be providing the comfortable and pretty Tiffany Chairs you will be sitting on during our workshop! 
Give Fun - Give Fun (GF) is Singapore first and leading E-commerce website for Weddings, Birthday Parties and Events. They provide creative and fun decorations for all special occasion with diverse product range. GF is IWAFB's official event decorator, our reception booths and stage will be kindly decorated by them! All participants will walk away with amazing GF gifts and decorations!



Kreme Couture Bakery - Kreme Couture Bakery (KCB) was set up in October 2013 by two food enthusiasts who both share a common vision and ground. Starting off the business through online orders, it gave them the blessed opportunity to build their very first shop front along Joo Chiat Road. At Kreme Couture, they express their love for baking through simplified and rustic recipes, yet delivering gourmet standards to their customers. KCB will be providing a sumptuous dessert table, where you will get to enjoy treats like Red Velvet Cupcakes, Apple & Caramelised Onions Quichettes, Kreme Brulee shots, etc. 




Aide de Camp - Aide de Camp (ADC) is a camera bag brand that prides itself in integrating both practicality and design into their bags. Currently, Aide de Camp houses 5 camera bag designs, ranging from smaller compact bags for dinner parties, to larger tote bags for photographers who need to carry their equipment yet look fashionable on the go. I've done a review of ADC on the blog a few weeks back, you can check out the post here. All participants will walk away with ADC vouchers!




Vibes Communications - Vibes Communications (VB) is a full-fledged integrated communications agency that comprises of professionals from specialised communications fields. They provide strategic brand stewardship based on the belief that different concerns take lead at different periods of a communication campaign. Kenny Yap, the PR Director at VB, will be speaking at both sessions about what PR firms are looking for in bloggers, and how bloggers should market themselves in order to get noticed by PR firms!


OTHER AMAZING PEOPLE INVOLVED

Amanda and I would like to thank the following people who have helped us so much thus far:


  • YOKO YEAP from Hire Calling, for not only designing the IWAFB website, but for designing both our dreachong.com and beautifuladieu.com/blog websites!  

  • RAINER CHIA for helping us shoot and compile the video. Rainer is an amazing videographer who has filmed many a wedding and fashion videos, check out the rest of his videos here. For video-shoot enquiries, email him at rainerchia@gmail.com

  • WILSON CHUA of AndriodsinBoots Wedding for helping us shoot the IWAFB posters you see sprawling across our blogs and instagrams. 



SIGN UP

To sign up, fill up the following form here. An invoice will be sent to you within 24 hours of the submission of your form!

Amanda and I look forward to meeting you there!

Love,
Drea